PIPING KETTLE SOUP CO.FROM COZY to CRAVE WORTHY
SOCIAL MEDIA • DESIGN ASSETS • PHOTOGRAPHY
Building a bold, scroll-stopping social presence for a beloved local soup company. Through strategic content, elevated photography, and consistent brand storytelling, we’ve transformed everyday menu items into crave-worthy fan favourites — driving engagement, loyalty, and steady growth.
01.A COMFORT CLASSIC IN NEED OF A FRESH TAKE
Piping Kettle Soup Co. is a beloved local staple known for homestyle comfort food—but their online presence wasn’t reflecting the crave-worthy, high-quality experience happening in-store every day.
Our goal was simple: take a cozy community favourite and build a social presence that stops thumbs, sparks appetite, and creates real demand. Through bold visuals, scroll-stopping campaigns, and playful, community-first messaging, we’ve transformed everyday menu items into viral moments customers look forward to.
02.CAPTURING THE FLAVOUR BEHIND THE BRAND
Great food deserves great visuals. We created a diverse library of mouth-watering photography showcasing soups, sandwiches, seasonal features, and behind-the-scenes moments.
These visuals aren’t just pretty—they're strategic. Every shoot is planned around key menu pushes, in-store promotions, and storytelling moments that make the brand feel warm, human, and undeniably appetizing. This content consistently increases engagement and drives customers in-store because they want exactly what they saw online.
BRINGING THE BRAND EXPERIENCE into THE RESTAURANT
To bridge the gap between online and in-store, we developed clear, branded signage and print assets that enhance the customer experience. From menu boards to promotional features and in store displays, every piece is designed to be clean, approachable, and easy to navigate. Customers can order faster, discover new favourites, and feel more connected to the brand.
These assets have become a core part of Piping Kettle Soup Co.’s refreshed presence, creating a cohesive experience from the moment guests walk in to the moment they take their first bite.
03.
"I can't say enough good things about Sater – working with them over the past 5 months has been an absolute game-changer! From the start, they’ve taken charge of our social media shoots with creativity and ease, coming up with detailed plans and handling all the logistics so we don’t have to stress. Their eye for aesthetics is spot-on, making sure every visual not only looks amazing but also perfectly captures our brand’s vibe. Sater is super organized, always delivering on time and keeping everything running smoothly. But what really sets them apart is their positive energy and friendly attitude – they make every project fun and enjoyable. I’ve seen fantastic results, and I’m excited to continue working with them. If you’re looking for a team that’s proactive, creative, and a pleasure to collaborate with, I highly recommend Sater!"
KATIE ROBINSON
VP of OPERATIONS, PIPING KETTLE SOUP CO.
WHAT WE DIDMonthly Social Media Strategy
Campaign Planning and Creative Direction
Social Media Management
Content Creation and Photography
In Store Signage and Promotional Assets
External Signage and Billboard Design
Seasonal Campaign Builds
Ongoing Brand Support
MORE INFORMATION-
Ongoing partnership with monthly content cycles and seasonal campaign pushes.
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This is a fully custom package created for Piping Kettle Soup Co. As the brand continues to grow, we expand our work across social media, photography, in store signage, and external advertising to support their evolving menu and marketing goals.
