DEPTH HOCKEYBUILDING A BRAND WITH REAL depth
BRAND IDENTITY • SOCIAL MEDIA • WEBSITE DEVELOPMENT
Depth Hockey emerged from the evolution of Prolific Hockey, and our role was to redefine the brand for its next chapter. From identity to social to web, we created a cohesive, modern presence that tells their story and supports their expanding programming.
A NEW IDENTITY BUILT ON STRONG ROOTS
Depth Hockey is a new brand built from the foundations of Prolific Hockey, so our goal was to create an identity that felt fresh while still honouring where it came from. We reimagined their look using a blue-based palette, bold typography, and an updated “D” icon that mirrors Depth Training’s branding but stands confidently on its own.
From logo variations to social icons and merch-ready marks, the refreshed identity gives Depth Hockey a modern, cohesive presence that works across print, apparel, and digital platforms.
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A RELAUNCH THAT GOT everyone TALKING
To introduce the new brand, we rebuilt their social presence from the ground up… new visuals, new voice, new story. Their announcement reel generated strong organic impressions and kicked off high engagement as we collaborated with Depth Training to highlight the partnership between the two entities.
From branded camp graphics to consistent typography and storytelling, we developed a polished content system that showcases their programs, celebrates athletes, and positions Depth Hockey as the definitive hub for development.
A HOME BASE BUILT FOR PLAYERS, PARENTS, AND GROWTH
To support the rebrand, we built a website that gives Depth Hockey a true home. The site includes program pages, staff intros, a mission statement, and a calendar to keep families informed.
We also optimized the contact forms so every inquiry routes directly to the correct service, ensuring fast responses with zero confusion.
Custom-designed camp pages and tailored colour schemes make the digital experience feel elevated, streamlined, and unmistakably Depth.
03.02.Sater Creative has been part of our journey from the very beginning — through Prolific and now into DEPTH Hockey. They didn’t just create a brand; they helped us shape an identity that feels powerful, modern, and true to who we are. The rebrand rollout, social launch, and website were all handled with so much care and intention. Our community immediately felt the shift. Having Sater Creative on our team has been a game changer.
CHRIS PLAYFAIR
PRESIDENT, DEPTH HOCKEY
WHAT WE DIDMORE INFORMATIONFull Brand Identity Refresh
Primary & Secondary Logo
Curated Colour Palette and Type System
Social Media Rebrand and Announcement Launch
Branded Font Selection
Ongoing Content Creation for Programs and Camps
Website Design and Development
Custom Program and Camp Pages
Creative Direction Across All Brand Touchpoints
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Depth Hockey has been a multi-phase project including brand development, social rollout, and a full website build.
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This is a custom package created for an evolving long-term partnership as the brand continues to grow.
