MATTHEW'S REACH + MEMORIAL GOLF TOURNAMENT

FROM LOSS to LASTING LECACY

BRAND IDENTITY • EVENT COVERAGE • VIDEO PRODUCTION

Helping Matthew’s Reach bring their mission to life with a brand that honours Matthew’s story and supports the community initiatives built in his name. We crafted a warm, meaningful visual identity and documented the Matthew DeCicco Memorial Golf Tournament with full-day coverage – live social storytelling, photography, a recap reel, and a professional highlight video that captured every moment of connection, celebration, and remembrance.

BUILDING A BRAND WITH HEART

Matthew’s Reach needed a brand identity that felt as meaningful as the mission behind it. Inspired by Matthew’s legacy and the organization’s commitment to supporting families through mental health and grief resources, we developed an identity centered around connection, compassion, and community.

From the symbolic hand-in-hand logo to the warm, grounded palette, every detail was designed to honour Matthew’s story while giving the organization a professional, memorable foundation they could proudly build on.

01.

HONOURING THE DAY THROUGH PHOTO + VIDEO

We created a full photography collection and two video deliverables — a social-friendly recap and a polished, cinematic event film.

Every shot was captured with intention, focusing on emotion, connection, and the people who make Matthew’s Reach what it is. From candid embraces to on-course action, we built a visual narrative that the family and organization can use for future fundraising, awareness, and legacy storytelling.

BRINGING COMMUNITY TOGETHER

For the Matthew DeCicco Memorial Golf Tournament, we stepped in as an extension of their team — capturing the full spirit of the day from sunrise setup to the final cheers.

We produced real-time Instagram story coverage to keep the community engaged throughout the event, highlighted key moments, shared updates, and showcased the heartfelt interactions that make this tournament so special.

Our goal was simple: document the impact of the event while making supporters feel like they were right there on the course.

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WHAT WE DID
MORE INFORMATION

  • 1:1 Brand Strategy Session

  • Primary Logo + Submark Design

  • Curated Colour Palette

  • Branded Font Selection

  • Full Event Photography Coverage

  • Full Event Videography + Professional Recap

  • Live Social Media Stories Throughout Tournament Day

  • Social Media Recap Reel

  • Brand identity created prior to the tournament, followed by full-day event coverage and post-event deliverables.

  • This case study reflects a custom package created to support both the brand foundation and the storytelling needs of a memorial event.

IN-DEPTH LOOK
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